As if Beyonce didn’t already “Run The World” the
incredibly beautiful and talented Mrs. Carter has now signed on to be the
newest superstar spokesperson for PepsiCo. Pepsi being the shrewd businessmen
they are have given creative control over the campaign to Beyonce, who will not
only perform during the Pepsi Halftime Show at Super Bowl XLVII, but will also
be unveiling a newly designed Pepsi can that will sport Beyonce’s face right
next to the Pepsi logo. When asked why Pepsi, Beyonce responded "Pepsi embraces creativity and understands that artists evolve. As a businesswoman,, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity."
For those that don't remember this isn't the first go time Beyonce and Pepsi have worked together, in fact she has been repping the brand since the early 2000's and after signing this new $50m dollar venture, it doesn't appear that the two will be ending their business relationship anytime soon. Congrats on getting another huge check.
What we don’t understand is why would Pepsi release the
cans in Europe first.
Check the rest of the photos after the jump…
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