Monday, December 10, 2012

Beyonce X Pepsi = $50m & One Hell of a Show Slated for Superbowl 2013

As if Beyonce didn’t already “Run The World” the incredibly beautiful and talented Mrs. Carter has now signed on to be the newest superstar spokesperson for PepsiCo. Pepsi being the shrewd businessmen they are have given creative control over the campaign to Beyonce, who will not only perform during the Pepsi Halftime Show at Super Bowl XLVII, but will also be unveiling a newly designed Pepsi can that will sport Beyonce’s face right next to the Pepsi logo. When asked why Pepsi, Beyonce responded "Pepsi embraces creativity and understands that artists evolve. As a businesswoman,, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity." 
For those that don't remember this isn't the first go time Beyonce and Pepsi have worked together, in fact she has been repping the brand since the early 2000's and after signing this new $50m dollar venture, it doesn't appear that the two will be ending their business relationship anytime soon. Congrats on getting another huge check.

What we don’t understand is why would Pepsi release the cans in Europe first.

Check the rest of the photos after the jump… 

1 comment:

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