Beyonce X Pepsi = $50m & One Hell of a Show Slated for Superbowl 2013

As if Beyonce didn’t already “Run The World” the incredibly beautiful and talented Mrs. Carter has now signed on to be the newest superstar spokesperson for PepsiCo. Pepsi being the shrewd businessmen they are have given creative control over the campaign to Beyonce, who will not only perform during the Pepsi Halftime Show at Super Bowl XLVII, but will also be unveiling a newly designed Pepsi can that will sport Beyonce’s face right next to the Pepsi logo. When asked why Pepsi, Beyonce responded "Pepsi embraces creativity and understands that artists evolve. As a businesswoman,, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity." 

For those that don't remember this isn't the first go time Beyonce and Pepsi have worked together, in fact she has been repping the brand since the early 2000's and after signing this new $50m dollar venture, it doesn't appear that the two will be ending their business relationship anytime soon. Congrats on getting another huge check.

What we don’t understand is why would Pepsi release the cans in Europe first.

Check the rest of the photos after the jump… 

Jay-Z Serves Up A $1.5m Lawsuit To His Former Personal Chef

Music mogul and all around hustler, Jay-Z is suing his former personal Chef, Mike Shand, who became the Executive Chef at Hova’s famed 40/40 Club in New York City. The $1.5 million suit claims that Chef Shand, “failed to perform” and deliver on his part of the “deal, which ended up costing the club a major loss in profits, goods (and) alienation of clientele.” According to sources at the New York Post, Chef Shand who originally hails from New Zealand, was brought on to play a position he obviously couldn’t fill as part of a $10 million overhaul to the 40/40 Club. Now living in Los Angeles (to more than likely avoid any further bad press about his abilities,) it is unclear as to just what will be the defense angle taken by Chef Shand against these allegations, needless to say he wont be catering any Hip Hop parties in the near future.

Jay-Z opened the 40/40 Club in 2003 and quickly doubled down on its success by opening another in Atlantic City in 2005. Plans have been announced that a third location will be opening inside the newly built Barclays Center, in Brooklyn (home to the Brooklyn Nets, of which Jay-Z owns a piece of the action) near the end of September.

For those that don’t remember, Jay-Z does not play games when it comes to his projects, as he recently sued and won Chef Terry Miller, the winner of the British version of Hell’s Kitchen for starting a catering company and restaurant named “Rockafella” the name of Jay-Z former monster record label that helped to make Kanye West a household name. After years of bad press, allegations of potential “C” ratings upon it’s re-opening in January, the 40/40 Club must be important to Jay-Z, as he keeps fighting the good fight to keep its doors open to the public.

Cutlery That Could Change Your Life

The cleaver. No we are not talking about some outdated family sitcom from the days of black and white TV, we are talking about the mighty piece of steel used to hack through chicken and fish bones in the kitchen. These often times king sized, overly menacing looking tools are great to have when the time comes for breaking down some rather large sized cuts of meat. Unless you are truly skilled with the use of a knife, you would never want to chance damaging your Chefs knife when trying to scythe a chicken or massive catfish full of bones.

The only problem with a lot of the cleavers on the market is that they have no versatility, they are overly heavy, clunker type pieces of metal that constantly need honing because of the cheap methods used to create them. Typical cleavers do not go from chomping through bones like a wild animal to finely mincing up herbs, dicing onions or performing intricate cuts on delicate items like garlic without doing some damage. A little known fact, when overly minced, Garlic’s flavor becomes drastically changed for the worse due to the excessive amounts of carbon dioxide it receives.

If you were up on the site when we did some of our previous knife reviews, you would know that the Mac Knives passed with flying colors in every single test we put them through. After over using their tools in our kitchen for a month, they are still holding up true to form like they did the day we received them. This time around we ran through a myriad of tests with their SD-65, Cleaver Knife.

Check the rest of the story for how amazed we were at what this knife could do when put to the test.